Passing the Baton: The New Generation at De Zeeuwse Stromen

When you return to a place that feels like a second home, you want continuity—and a few fresh surprises. That’s exactly what the new generation at De Zeeuwse Stromen delivers. In the anniversary year 2022, the baton officially passed to Kim and Don van Vliet, together with Martin Kiesenberg. Their leadership continues the hotel’s long-standing hospitality while ushering in thoughtful upgrades, from renovated rooms to an expanded wellness offering—all with a clear, sustainable vision.

In this article, you’ll meet the leaders steering the next chapter, see what’s new, and learn how the team is shaping a future where comfort, care and character remain front and center.

Who’s steering De Zeeuwse Stromen now?

Kim and Don van Vliet, together with Martin Kiesenberg, are at the helm of this family business, supported by enthusiastic teams across the hotel and conference center.

Quick answer for searchers

• Who leads De Zeeuwse Stromen now? Kim and Don van Vliet and Martin Kiesenberg.
• When did the leadership transition happen? In the anniversary year 2022.

Their shared aim for the next 25 years is clear and heartfelt: “That our guests still consider our hotel as a second home,” says Kim van Vliet. It’s a promise rooted in something essential here—hospitality is in the DNA of De Stromen.

What’s new under the new generation

The team is moving with the times while preserving the hotel’s familiar warmth.

• Renovated rooms: The first wing of hotel rooms has been refurbished and given a fresh new look.
• Expanded wellness: The hotel’s total offering now includes a fully-fledged massage practice.

These changes reflect an approach you can feel as a guest: modern comfort, thoughtful details, and genuine care for people, animals and the environment.

A legacy with deep roots

De Zeeuwse Stromen is a family business with a rich history and a spirit that’s always in motion—sometimes even against the current.

• Origins: Opened in 1959 as “Vacantie-Motel De Zeeuwse Stromen.”
• Resilience: After the 1996 fire, the hotel reopened on 12 July 1997—celebrating 25 years after reopening in July 2022.
• Growth: Since 1971, meetings and training have been part of the experience. The addition of the Duinpark in 2012 (9 Dune Villas and 22 Dune Rooms) and its 2015 expansion (26 Dune Apartments) marked a new phase.
• Today: A full-fledged four-star hotel and business meeting & inspiration center with 7 multifunctional meeting rooms that can be tailored to your program.

Sustainable at heart: Green Key Gold

Those who go green, get gold. De Zeeuwse Stromen holds Green Key Gold certification—tangible proof of conscious action without compromising comfort and quality.

What that looks like in practice:

• People & purpose: A dedicated GreenTeam and a published CSR Declaration guide daily decisions and long-term improvements.
• Community & culture: Support for local cultural, social, nature and environmental activities; ongoing collaboration with ASeal in Stellendam.
• Accessibility: The hotel is very accessible for guests with disabilities.
• Smart savings: Water-saving measures; ecological cleaning products with proper dosing; ECO-labelled soap and shampoo; and structured waste separation (from plastic to coffee grounds).
• Energy efficiency: LED lighting, sensors, smart thermostats, high-efficiency boilers, insulation and more.
• Circular upgrades: Renovations and restyling with reusable materials, recycled carpets and second-life furniture.
• Biodiversity on site: A fauna-friendly courtyard, insect hotels, bird nesting opportunities, and an on-site herb garden.
• Electric mobility: Charging stations for electric bikes and cars.
• Thoughtful room choices: No minibars (which reduces energy use), while still providing a mini-fridge in each hotel room.
• Towel policy: Help reduce unnecessary washing—leave towels hanging to reuse; towels on the floor mean “please replace.”

Learn more about the hotel’s approach on the Sustainability page: De Zeeuwse Stromen Sustainability.

Comforts and conveniences guests love

De Zeeuwse Stromen pairs its values with practical comforts.

• Rooms & families: The hotel building offers 78 rooms, including two family rooms (with a separate kids’ room and solid bunk bed, for children up to 11) and two suites. If family rooms are booked, ask about connecting rooms.
• Behind the dunes: You can often hear the sea when it’s quiet outside, but there’s no sea view from rooms (the hotel is located behind the dunes).
• Smart cooling: Rooms do not have air conditioning. Instead, sun-resistant window film blocks 99% of UV and 69% of solar energy to keep rooms cool in a greener way. Fans are available on request at reception.
• Coffee & fridge: Each hotel room includes a mini-fridge. For coffee and tea, a general-use coffee machine is available on the first floor past reception; enjoy a morning cup on the house.
• Always connected: Free super-fast WiFi throughout the main building and the Dune Park (with an in-accommodation router at the Dune Park). A handy hotel web app keeps room, hotel and local info in your pocket.
• Beach pavilion nearby: Within 300 meters, you’re at Beach Pavilion De Haven van Renesse, open 365 days a year for coffee, lunch, drinks and dinner—serving proud flavors from the region.

Browse practical answers and policies here: FAQ and discover the full list of Facilities.

Meetings by the sea: where ideas flow

Since 1971, De Zeeuwse Stromen has welcomed trainings and meetings—and today functions as a business meeting & inspiration center with 7 flexible, multifunctional rooms that adapt to the character of your gathering.

Why teams choose this setting:

• A coastal location that balances focus with fresh air breaks.
• Flexible room layouts to match agendas, formats and group sizes.
• Hospitality that anticipates needs—from dietary adjustments to quick technical support.

Explore ideas for your next offsite under Location & tips: Plan local inspiration.

Bikes, dogs and easy-going days

• Bike rental (daily rates, 2025): E-bike € 30.00; City bike € 15.00; Urban Arrow € 14.00; Rear seat € 4.00; Dog’s bike basket € 6.50. Inventory at the hotel is limited; to avoid disappointment, reserve ahead. For multi-day rentals, the charge is the number of days times the daily rate. The Urban Arrow electric cargo bike is available by advance booking; it’s quiet, maneuverable and allows you to click a Maxi-Cosi® into the box while still leaving two seats.
• Very dog friendly: Dogs—and their owners—are more than welcome. Fun fact: on animal day 2014, 208 dogs were washed on the hotel grounds in 8 hours, earning a Guinness World Records entry.

Snapshot for quick answers (featured snippet friendly)

• Who leads De Zeeuwse Stromen? Kim and Don van Vliet and Martin Kiesenberg.
• What’s new? Renovated room wing and a fully-fledged massage practice.
• How many rooms in the hotel building? 78, including two family rooms and two suites.
• Do rooms have sea view? No; the hotel is behind the dunes.
• Is there air conditioning? No; rooms use sun-resistant film (blocks 99% UV and 69% solar energy). Fans on request.
• Is the hotel sustainable? Yes—Green Key Gold, with concrete actions from energy savings to circular renovations.
• Beach pavilion? De Haven van Renesse, 300 meters away, open 365 days.

Practical takeaways to enjoy the new generation’s vision

1. Book with purpose: choose De Zeeuwse Stromen for a stay that blends comfort, character and Green Key Gold sustainability.
2. Add wellness: try the massage practice for a restorative break during your trip.
3. Travel light: borrow cooling fans if needed and enjoy morning coffee from the first-floor machine.
4. Pack smart: plan for a behind-the-dunes setting—perfect for dune walks and beach time just beyond the crossing.
5. Bring the family (and the dog): ask for family rooms or connecting rooms; pets are warmly welcomed.
6. Go by bike: reserve bikes in advance—including the Urban Arrow for family-friendly, electric cruising.
7. Meet by the sea: if you’re planning a team retreat, lean on the 7 multifunctional meeting rooms and the hotel’s seasoned event support.
8. Explore locally: stroll to De Haven van Renesse for regional flavors, and use the hotel’s web app and Location & tips to plan your day.

Conclusion: Continuity you can feel, changes you’ll appreciate

The new generation at De Zeeuwse Stromen—Kim and Don van Vliet and Martin Kiesenberg—is honoring a proud family heritage while thoughtfully renewing spaces and services. The result is a stay that feels like coming home, with meaningful upgrades and a sustainability commitment you can see in the details.

Ready to experience it for yourself? Book your stay or plan a seaside meeting today.

• Email: info@zeeuwsestromen.nl (general) | congrescoach@zeeuwsestromen.nl (meetings)
• Phone: +31 (0)111 462040
• Address: Duinwekken 5, 4325 GL Renesse, Netherlands

Further reading: Sustainability | FAQ | Facilities | Location & tips